Released on = July 6, 2007, 8:33 am

Press Release Author = Yamodo

Industry = Entertainment

Press Release Summary = Yamodo, the new game from Idea Storm Products, was chosen by
organizers representing nearly 80 athletes and entertainers for the NBC-TV
nationally televised 18th Annual American Century Celebrity Golf Championship.

Press Release Body =
Lake Tahoe, CA - (July 6, 2007) - Yamodo is atop the leader board as the new game
receives top celebrity endorsement courtesy of the players at the 18th Annual
American Century Celebrity Golf Championship.

Yamodo, the new game from Idea Storm Products, was chosen by organizers representing
nearly 80 athletes and entertainers who are playing in the NBC-TV nationally
televised tournament, to be the game of choice when they look for casual
entertainment and relaxation with each other and their families when they are not on
the course.

This year\'s week long Annual American Century Championship will be played at the
Edgewood Tahoe, the south shore of Take Tahoe in Nevada from July 10-15. With a
purse of $600,000 and network television exposure of the final round, it's the most
prestigious and richest celebrity tournament in golf. This year the 54-hole
tournament for current and former professional athletes and entertainers includes
Michael Jordan, Ray Romano, Charles Barkley, LaDainian Tomlinson, Chris Tucker, John
Elway, Donald Trump, Matt Lauer, Stone Phillips, Mario Lemieux, Jerry Rice, Jason
Kidd, Dan Patrick, and Emmitt Smith among many others.

Nancee Borgnine, daughter of Academy Award-Winning Actor Ernest Borgnine, is Vice
President of Marketing for Hollywood Connections, the company that prepares samples
and demonstrations for all of the requested products and services for the
celebrities at the event. Nancee said, "Personally I was not aware of Yamodo until I
received the request from some of the players. I asked for a sample from the company
and upon playing it, was immediately hooked. I can see why so many people wanted it
here for the event. Yamodo is ideal for all of the celebrities and their families to
play whenever they are not on the course. It is so much fun."

Bill Phelps, co-creator of Yamodo, and "Chief Imaginator" of Idea Storm Products,
makers of Yamodo, said, "We didn't set out with a strategy to get Yamodo famous with
the stars, but it sure is wonderful when it happens. It certainly helps sales.
Celebrities usually have the power and money to get the best of everything, so when
they came to us to get Yamodo, it was a glowing endorsement. We are honored to be
working with Hollywood Connections and the American Century Celebrity Golf
Championship."

Yamodo! (MSPR $16.95, for two or players ages 6 and up) breaks all the rules of
traditional games. It quickly and easily inspires creativity and the use of your
imagination. To play, each person selects a card. Players must use their imagination
to draw and define the made-up word that is written at the top of the card. To help
spark the imagination and take away any drawing anxiety, each card has the start of
an existing doodle for players to add too. On each pass, a player draws something
on the card and writes part of their definition. The cards become increasingly
outrageous as players pass the card around for others to build on, resulting in new
definitions and unimaginable drawings created by the group.

"Yamodo! is different from many other games because instead of focusing on an
individual winner, it focuses on stimulating the imagination and on creative
collaboration," Phelps explained. "The social interaction that allows for some of
the most bizarre definitions is not only refreshing, but a welcome change in the
world of 'winner-take-all' games. And we encourage people to upload their original
creations on yamodo.com for all to see. I wonder if we'll receive an original Yamodo
entry from a round featuring Dan Quayle, Charles Barkley, and Jack Wagner."

For more information about Yamodo, visit www.yamodo.com. For more information about
The 18th Annual American Century Celebrity Golf Championship, please visit
www.tahoecelebritygolf.com


Web Site = http://www.yamodo.com

Contact Details = Greg Walsh
President
Walsh Public Relations
303 Linwood Ave., Fairfield, CT 06824
T: 203-292-6280
greg@walshpr.com